ABOUT ME
I am a Fashion Marketing student at Regent’s University London with a growing focus on brand strategy, creative storytelling, and luxury positioning. My ambition is to build a future in fashion marketing by developing brands that are visually compelling, culturally relevant, and strategically strong, with the long-term goal of creating my own fashion marketing company.
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My experience includes working as a Fashion Marketing Intern at Hamila Duty Free, Assistant Marketing Manager for HA (Hamadi Abid Clothing Brand), and interning at Cartier, where I gained valuable insight into luxury brand communication and presentation. I have also modelled for ANSHA, which strengthened my understanding of fashion branding through styling and visual communication.
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Through my studies and industry experience, I have developed a strong foundation in campaign planning, content creation, market research, and creative collaboration, shaping my growing professional identity within the fashion industry.
Professional Experience
1 - Month Internship at Cartier
My internship at Cartier gave me valuable insight into the communication, presentation, and positioning of a global luxury brand. Being invited to a Cartier event further enriched this experience by allowing me to observe the brand’s luxury environment, visual storytelling, and customer experience first-hand, strengthening my interest in luxury fashion marketing and brand strategy.
ANSHA — Model
Modelling for ANSHA, a western modern luxury clothing brand, gave me experience of fashion branding from a visual and representational perspective. This helped me better understand how clothing, styling, imagery, and presentation shape brand identity and audience perception.
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HA (Hamadi Abid Clothing Brand), Tunisia — Assistant Marketing Manager
Working with HA gave me hands-on experience in fashion marketing within a brand environment. I collaborated with designers, stylists, and photographers on photoshoots, digital content, promotional campaigns, and brand presentation, developing a stronger understanding of how storytelling and visual identity work together in fashion branding.
Education
I am currently studying Fashion Marketing at Regent’s University London, where I have developed my knowledge of branding, communication, research, and creative strategy within the fashion industry.
Before this, I completed a Foundation in Art & Design at Kaplan International College London, which helped strengthen my visual understanding and creative approach. I also completed my high school education at The American Cooperative School of Tunisia, which formed an important part of my academic journey.
2024–2026
BA (Hons) Fashion Marketing
Regent’s University London
I am currently studying Fashion Marketing at Regent’s University London, where I am developing my knowledge of brand strategy, creative storytelling, visual communication, and consumer-focused marketing. Through my academic projects, I have explored campaign development, collaboration concepts, cultural research, and brand strategy, helping me build a stronger understanding of how fashion brands communicate identity and connect with audiences.
2023–2024
Foundation in Art & Design
Kaplan International College London
My Foundation in Art & Design at Kaplan International College London helped me strengthen my creative thinking and visual awareness. This experience allowed me to develop a broader understanding of design, concept development, and presentation, which continues to influence my approach to fashion marketing and brand communication.
Graduated 2022
High School Diploma
The American Cooperative School of Tunisia
High School Diploma | Graduated 2022
My high school education at The American Cooperative School of Tunisia provided me with the foundation for my academic and personal development. It helped shape my communication skills, adaptability, and international outlook, all of which continue to support my growth within the fashion industry.
Address
London W1J 5RQ
Phone
07377 243145
Click on the icon to connect with me on LinkedIn